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PRINCIPLES OF MANAGERIAL FINANCE 2. BASIC CONCEPTS IN PRINCIPLES OF MANAGERIAL FINANCE a. Managerial Finance According to Gitman, Lawrence (2003), Managerial finance is the branch of finance that concerns itself with the managerial significance of finance techniques. It is focused on assessment rather than technique. Principles of Managerial Finance - Google Books Gitman's proven Learning Goal Systema hallmark feature of Principles of Managerial Financeweaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools. The Twelfth Edition now includes an emphasis on personal finance issues to add currency and relevance to the already cohesive learning framework. Gitman & Zutter, Principles of Managerial Finance Pearson Description For introduction to Managerial Finance courses. Guide students through the material with a proven learning goal system. Gitmans proven learning goal systema hallmark feature of Principles of Managerial Finance weaves pedagogy into concepts and practice, providing students with a roadmap to guide them through the text and supplementary tools.
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